Founded in 2019, Reluv is your online destination for preloved women’s clothing providing a wide range of brands, sizes and styles.
Based in Melbourne and 100% online, we offer beautiful, affordable and quality checked preloved clothing together with hassle free returns and exceptional customer service.
Every year over a billion items of clothing are produced globally*. The average Australian purchases 56** new items but wears less than 60%*** of the clothing in their closet.
Increasing the usage rates for garments that have already been produced is a key aspect of a circular (and sustainable) fashion industry. We are here to inspire a new generation of shoppers by making reuse easy and accessible.
Look your best and help shape a new fashion industry by making second-hand your first option when you shop.
*Clean Clothes Campaign*** Fashion Resale in Australia Report 2022
We make it easy for you to buy preloved
We offer a unique preloved shopping experience, express delivery, above-and-beyond customer service, and a wide range of brands and sizes for all body shapes along with hassle free returns.
Want to get the most out of your preloved shopping experience? Check out our blog to learn more.
Every garment we list is ‘Certified Reluvable’ having gone through our rigorous 7 step quality checking process. Including:
- Brand Acceptability—Trusted Brands
- Hygiene
- Quality Assurance—Wear and Tear
- Colour Check—Marks and Stains
- Sizing and Measurement
- Condition Grading
- Authenticity
You can trust that when you buy from Reluv you receive 100% authentic brands in excellent condition
Sustainability is central to Reluv.
From carbon neutral shipping and textile recycling to partnering with organisations that support vulnerable women, every time you choose Reluv you are supporting people and planet. You can read more about our impact below.
Every time you choose to buy a secondhand item, it means one less new item needs to be manufactured.
It takes 2700 litres of water to produce the average T-shirt… think of the natural resources being saved by buying secondhand and keeping clothes in circulation longer!
Whether you buy from or sell through Reluv, you can trust that we have sustainability at the centre of all our business practices.
From carbon neutral shipping and textile recycling, to partnering with organisations that support vulnerable women, every time you choose Reluv you are investing in people and planet.
If you want to know more about our sustainability practices please contact us
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In 2021 we produced the first Fashion Resale in Australia Report to collate data and report on the state of fashion resale in Australia. We have since produced the 2022 Resale report which aims to benchmark resale in Australia, improve industry knowledge and support knowledge sharing in the fashion resale sector.
Karen Freidin
When Karen Freidin explored the sustainability of the fashion industry, she was shocked at the social and environmental costs of producing clothes. Having grown up in Africa where young women left their families behind to become domestic workers, she saw the same narrative with garment workers leaving their villages ( and children) behind to find work in the city. Work that is usually poorly paid and involves long hours in poor working conditions. With limited access to healthcare, advocacy service and skill development, these women are at the mercy of a system that is difficult to change.
And the clothing these women produce is growing at significant rates. Over 100 billion items of clothes are produced each year with one third going straight to landfill. And the clothes we purchase is underutilised only receiving one or two wears before being discarded. We are producing disposable clothing!
So the social impacts of fashion coupled with the environmental impact related to significant production rates and clothing waste, was the catalyst for Karen to set about making an impact.
Established in 2019, Reluv is a full-service resale platform designed for the busy woman who is looking to buy top quality preloved clothes or to sell the clothes she no longer wears. We offer a first-hand shopping experience for preloved clothes. And a donation is made from every order which goes to support garment workers in Bangladesh. It’s a win win!
Karen is a mother of five (3 human and 2 canine) and when she isn’t making change, she can be found enjoying a good book, on her paddleboard, at the beach or lying on the couch crocheting!
